THINK PINK to Help Fight Breast Cancer

So, if you’ve been living in a cave like me for the last few weeks, you might have noticed a awful lot of PINK happening out there…even on your favorite Sunday Football Team. I was watching the Broncos and the Cowboys on Sunday, wondering, “What’s with all the pink?”

After a few web searches, I discovered all this powerful push for PINK is due to the 25^th annual National Breast Cancer Awareness Month. Ahh-ha!

Almost every blog and website I’ve visited has something to offer in the pink package or draped with the famous crossed pink ribbon. While I personally have been blessed to be cancer-free, my mother has not. She beat her cancer, but many other family members did not. I’m sure many of you personally have experience with this ravenous illness.

Cancer is a scary disease that shows no predictability; some may make it, some may not. But it is up to us to keep the pressure on to find a cure. Many of you may be aware of natural food alternatives and the outcries of those in the know saying the cancer is treatable, but the pharmacies and big business won’t let that happen.

I can’t be sure that a cure is being suppressed, but I can be sure, when we continue to live in contaminated environments and ingest and use products and foods that are filled with chemicals, we are only promoting the inevitable inability of our bodies to cleanse and filter for our optimal health.

It is up to us as wise consumers to make the best possible choices for our health, including the foods we eat, the water we drink, the air we breathe and the products we use – including skincare products.

According to The Breast Cancer Research Foundation, “192,370 new cases of invasive breast cancer are expected in women in the United States by New Year’s.” October is the month organizations struggle to raise awareness and funds to battle the disease.
National Breast Cancer Awareness Month began Oct. 1. For the rest of the month, organizations dedicating themselves to help prevent and cure the disease will be going all out to raise awareness and funds. You’re not imagining it if you feel surrounded by pink.

According to the LATimes, “The annual observance was started in part by the American Academy of Family Physicians, pharmaceutical company AstraZeneca’s HealthCare Foundation and nonprofit CancerCare Inc. Nonprofit Susan G. Komen for the Cure linked breast cancer awareness to the color pink in 1982, when the first Komen Race for the Cure logo design was an abstract female runner outlined with a pink ribbon. The idea really took off in 1992 when, while working on Self magazine’s second Breast Cancer Awareness Month issue, editor in chief Alexandra Penney created a ribbon and worked with cosmetics companies such as Estée Lauder to distribute them in New York City stores.”

Over the years, all kinds of companies and products have jumped on the bandwagon, and this year you can buy anything from household products to high end jewelry in pink, with part of the proceeds going to fight the disease.
To get an idea of the month’s impact, consider that the nonprofit support organization Living Beyond Breast Cancer earned a third of its annual budget through last October’s events and product promotions.

Join the cause in helping to save lives in communities around the world by registering today at www.passionatelypink.org.
If you aren’t exactly liquid these days, don’t feel alone. there are plenty of things you can do to help. Volunteer your time with a local cancer organization or shop promoting the cause. There are many links to sites out there looking for the help of someone like you. You can start here : http://ww5.komen.org/getinvolved/getinvolved.html

I found this list below from a local newspaper of some great beauty products and supporting businesses and who want to help make a difference.

Beauty.com
Purchase any product with a Cancer and Careers logo and participating brands will donate a portion of the sales to that charity.

Darphin
Darphin will donate $20 from each sale of the Arovita C Energic Firming Cream, (which retails at $80) through October to the BCRF.

Dermstore
Head to www.dermstore.com for do-gooder products like Jane Iredale’s PureMoist LipColour in Christina, named for cancer survivor Christina Applegate, or in the Pink PureGloss; Mama Mio Skincare’s parabine-free Boob Tube bust and neck firmer and gloMinerals’ gloMarvelous in Pink Kit with a bronzer and lip gloss.

Diptyque
Twenty percent of sales of its Pink Roses candle at BeautyHabit.com ($68) goes to the Pink Agenda nonprofit.

Elemis
Inside the fuchsia “Essential Beauty Secrets” cosmetic bag are four Elemis products and a five-step breast check guide. A portion of the $95 price will go to Breast Cancer Care.

Essie
Fight from your fingers to your toes: 10% of the proceeds from Essie’s Yes We Can, Pink! polish ($8) will go to Living Beyond Breast Cancer, which raises awareness and funds for women coping with the disease.

ghd
It looks like something found in a “Mad Men” powder room: the baby pink hair-styling iron. It comes with a matching hair brush, sectioning clips and a tote bag. Fifteen dollars from every $255 Pink Limited Edition Box Set sold goes to the Young Survival Coalition, which helps women younger than 40 who have been affected by the disease.

Japonesque
A little pick-me-up: The makeup brushes and tools brand is giving 20% of proceeds from their pink pocket-sized eyelash curler ($11 at Ulta.com) to breast cancer research.

MelangePerfume.com
Perfume owner Denise Estrada will give 30% of all sales of her pink solid perfumes in honeysuckle, iris, lilac, Polynesia, frangipani, Japanese tea rose and Melati jasmine ($15 for .35 ounce) to the NBCF.

Philosophy
Relax a bit: All of the net proceeds from the $20 Shower for the Cure and She Colors My Day Charity Bubble Bath will go to the Entertainment Industry Foundation’s Women’s Cancer Research Fund to support the early detection of women’s cancers.

Prescriptives
A limited-edition Pink Ribbon Palette for Cheeks and Eyes with four eye colors and two cheek colors retails for $48.50, with $20,000 in proceeds from North American sales going to the BCRF.

Purple Lab
It’s not just the ingredients — like vanilla, echinacea and super-fruit mangosteen — that make the beauty brand call SWAC (or Sealed With a Kiss) a “feel-good lip gloss.” They’re available at Kitson and Fred Segal Melrose, and the company is donating 20% of proceeds from the gloss to Triple Negative Breast Cancer Foundation.

Sephora
The beauty product mecca will give $1 from each sale of its Super Shimmer lip gloss in Forever Pink ($10) or its pink eyelash curler ($16), and $2 from its refillable blush brush ($22) to the BCRF.

VMV Hypoallergenic
BCRF will get a dollar from the purchase of any of VMV’s gentle-to-use pink products, such as Glow Lip and Cheek Tint in Debutante or Blush Crush ($21 each) or Lip Bliss Lipstick in Pink Diamond and Pamper Me ($23) .

~ Jordan Dupree